Caesars Palace Revs Up for Exotic Car Dealership in The Forum Shops at Caesars
Richard Weisman, President of Exotic Cars, and Caesars officials announce one-of-a-kind retail attraction in the exclusive shopping destination.
Release Date: February 22, 2005
Caesars Entertainment, Inc., parent company of the famed Las Vegas resort, has entered into an agreement to open Exotic Cars at Caesars Palace, a 26,000-square-foot luxury automobile dealership and retail emporium in The Forum Shops at Caesars.
Exotic Cars at Caesars Palace (ECCP) will feature a two-tiered showroom displaying the world's most desired motor cars, opening in spring 2005. The first dealership of its kind in a Las Vegas Strip resort, the new facility will display for sale more than 50 rare motor cars, including Ferraris, Lamborghinis, Bentleys, Von Dutch Kustom Cycles and many other marques. Accessible via the casino entrance to The Forum Shops, the new destination attraction will adjoin the shopping plaza's Atlantis moving statue show rotunda, where thousands of visitors gather each day to witness hourly special effects shows.
"We've had our sights set on locating a dealership in Las Vegas for several years," said Richard Weisman, President of ECCP. "Caesars Palace and The Forum Shops offer the perfect place for it. Their sterling reputation for quality and elegance blends perfectly with our customers and our cars."
Guests, admitted free of charge, will see coveted vehicles such as the recently introduced Bentley Continental GT ($220,000), and Porsche's new model Carrera GT ($500,000), along with the 2003 625-horsepower Saleen S7 ($435,000), the 2003 616-horsepower Ferrari Enzo ($1.3 million), and a classic 427 Shelby Cobra with only 9,000 original miles ($375,000).*
*prices are estimates and may vary
Inside the dealership, prospective buyers will find private salons, a private rear entrance and a wood-paneled VIP Lounge, equipped with plasma-screen televisions. In addition, the premium car consortium will include more than 4,000 square feet of retail space, featuring luxury brand auto merchandise, highlighted by a Picture Car area, where visitors can have their photos taken in an exotic car.
"Caesars is pleased to expand our array of must-see attractions to include the premier luxury car dealership on the Las Vegas Strip," said Mitchell Simbal, senior vice president for Caesars Entertainment Retail. "What better way to celebrate a big night in the casino than to drive out in a brand new Lamborghini?"
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